Lead Brand Marketing Strategist - Global Payment

Location:

Team: Marketing & Communications

Employment Type: Regular

Job Code: A

Responsibilities

• Own the end-to-end brand architecture and positioning for international payment and financial products, from initial concept through scalable execution, delivering a clear, actionable long-term brand roadmap with defined milestones.
• Develop deep expertise in the consumer psychology and financial behavior of target overseas markets (including Southeast Asia, the Middle East, Europe, and North America) and translate those insights into locally resonant brand identities and trust-building strategies.
• Unlock and activate traffic and content resources within TikTok and the broader ByteDance global ecosystem; design brand campaigns with strong social virality and content strategies with breakout potential.
• Drive viral spread and organic growth through hig...