Drive 1:1 marketing excellence as Associate Vice President at TD in Toronto. This strategic role empowers teams while enhancing marketing personalization and delivery across channels.
You will play a crucial role in establishing the standards and roadmap for the 1:1 marketing practice. Your senior leadership experience and deep understanding of direct marketing will be essential in building a motivated community that collaborates effectively to meet client needs.
Key Responsibilities:
• Define and implement the 1:1 marketing strategy and standards
• Foster a community of subject matter experts in marketing
• Oversee prioritization and execution of marketing initiatives
• Guide data-driven targeting and insight-driven decisions
• Lead simplification and improvement of marketing processes
Requirements:
• 15+ years in direct marketing within financial services
• Demonstrated senior leadership in marketing strategy
• Expertise in omni-channel marketing exec...