•Planning and delivering user growth strategies, especially new buyer assortment strategies across the SEA countries.
•Understand End-to-End user experience, manage and optimize user acquisition assortments to ensure reaching the business plan objectives.
•Responsible for translating business needs into specific product requirements and communicate with tech, product and different onsite-domain teams for new features launch.
•Design and test strategies that deliver better customer engagement and conversion under different scenarios and different features based on data analysis.
•Working with content/branding/traffic team for amplifying the impact and attract traffic for scaling up of the features.
•Working closely with local teams(SEA) regarding day to day operations and ensure strategy framework is communicated and implemented well.
•Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.