Responsible for the overall channel strategy formulation and execution of Abbott Medical Nutrition products on the Douyin platform, including but not limited to Douyin stores, brand account matrix, live streaming sales, short video content seeding, and influencer collaborations.
Deeply operate the Douyin e-commerce ecosystem, coordinating store operations, content marketing, traffic acquisition, and conversion optimization to achieve new customer acquisition goals and ROI targets.
Skilled in integrating brand and sales resources, collaborating with the marketing department to advance integrated brand-performance projects, enhancing the brand's professional image and user trust.
Analyze user profiles and consumer behavior, and based on professional scenarios such as maternal & infant, medical, and nutritional categories, develop high-conversion content strategies and copywriting systems.