• Achieve a deep understanding of the complexities, pressures and opportunities associated with the
decision making matrix within each account. Based on that deep understanding articulate predicted 
payer/provider and payer/provider influencer decision drivers and unmet needs to the brand teams in 
order to ensure key account situation analysis is holistic.
• Highlight the cross-functional impacts of anticipated changes in the payer/provider environment to the 
IFTs and brand teams in order to further enrich the BT’s anticipation of the future.
• Build trusted and strategic relationships with payers/providers in order to anticipate access barriers and 
better meet agendas, plans and objectives of respective key account.
• Identify opportunities and collaborate cross-functionally to engage in “win : win” partnerships with key 
accounts in order to positively influence contracting and tendering opportunities for product access.
• ...