This role involves developing the visual identity and brand direction for two specialty tea brands, each with distinct positioning and audiences. The first brand targets a younger, health-conscious demographic with bold, accessible branding designed to stand out in both online and retail environments. The second brand is a premium sparkling tea aimed at upscale consumers, requiring a refined and understated visual approach. You will be responsible for translating comprehensive brand briefs into compelling brand identities, packaging concepts, and cohesive visual systems that clearly differentiate the two brands. The project is fully remote and must be completed within one month, with the possibility of future work based on performance.

Deliverables

• Develop complete brand identities for both tea brands, ensuring clear differentiation in visual style and tone.
• Create packaging concepts that align with each brand’s positioning and target audience. <...