Responsible for executing and coordinating 360° marketing campaigns across digital, retail, PR, and events, ensuring consistent brand alignment and on-time delivery. Acts as a key link between internal teams and external agencies, supports retail activations and product launches, and manages campaign timelines and assets. Tracks performance delivers post-campaign insights and proactively identifies opportunities to improve impact and efficiency.
Coordinate and execute integrated 360° marketing campaigns, ensuring timely and accurate implementation across all channels (digital, OOH, retail, PR, and events). Work with internal teams, retailers and external agencies (production, digital, PR, design), ensuring alignment, follow-up, and delivery excellence. Oversee the implementation of point-of-sale (POS) materials, ensuring consistency with brand guidelines across all retail partners and locations. Collaborate closely with retailers and commercial teams to support digital campaigns, i...