Position Overview
About the Job:
Work Responsibilities:
- Campaign Analysis: Monitor the performance of digital marketing campaigns across various channels, including Google Ads, Facebook Ads, programmatic advertising platforms, and email marketing.
- Programmatic Optimization: Manage and optimize programmatic buying strategies, specifically leveraging Google Marketing Platform (DV360), to maximize reach, audience targeting precision, and media spend efficiency.
- Keyword and Audience Research: Perform keyword research and advanced audience analysis (including first-party and third-party data segmentation within DV360) to inform ad targeting and content strategies.
Job Requirements:
- Bachelor’s degree in Statistics, Mathematics, Computer Science, Industrial Engineering, Economics, or a rel...