JOB INTRODUCTION:

A Performance Marketing Specialist focuses on driving measurable results in digital advertising through targeted campaigns across platforms like Google, Facebook, and Instagram. They analyze data to optimize campaigns, manage budgets, and ensure a high return on ad spend (ROAS). The role requires expertise in analytics, audience segmentation, and digital ad tools to maximize conversion rates. Ultimately, they aim to grow revenue while keeping acquisition costs low by continually refining strategies based on performance data.

ROLES & RESPONSIBILITIES:

● Perform daily account management on Google Ads or other search platforms

● Understand client goals, create and execute strategies to exceed defined goals

● Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facet...