Develop and implement creative, targeted marketing campaigns for IT software services and the company as an employer (employer branding).
Create and maintain corporate presentations as well as content for the website, social media, videos, webinars, newsletters, and intranet.
Develop content and materials (leaflets or brochures) for IT services such as SAP solutions, IT security, and cloud services as part of pre-sales activities.
Plan, execute, and follow up on internal and external marketing events, including participation in trade fairs and tech events (e.g., DSAG) and company events.
Collaborate with internal tech teams to create case studies, whitepapers, and reference projects.
Conduct market and competitor analyses to improve campaigns and strategic positioning.