Key responsibilities for this position include, but are not limited to:
IT Product Strategy/Plan
Develop and implement the IT product strategy and business plans for the allocated specific products to Resellers and Retailers
Ensure alignment with the overall business strategy to support company objectives
Understand consumer needs, identify market opportunity, define the vision, and lead the team to deliver
Strategize and plan around the product promotion based on the accurate understanding of customer needs, market trends and competitor activities
Responsible for each allocated product’s life cycle management including the product launch plan and actual launch as well as sustaining the existing products
Secure end user engagements and brand awareness of new products to launch onto IT market