Responsibilities

Research

• Conduct in-depth user research, including user interviews, surveys, and competitive analysis.
• Identify the potential users of the system in terms of geographic location, financial standing, culture, language and other factors.
• Analyse what users are saying to reveal their user goals.
• Analyse qualitative data and provide recommendations.
• Present the data in ways that can be used to drive design: a) personas, b) user stories, c) user journey maps.
• Critically evaluate any previous user research and start your own research where appropriate.
• Perform Synthesis and Ideation.
• Identify the correct objectives and criteria for decision making.
• Identify and ask the correct questions and leverage those people who ask the correct questions.
• Hold focused idea generation sessions, with appropriate time limits.
• Set expectations and direct/focus t...