Job Description

We are looking for an Integrated Planning Manager to lead the development and delivery of holistic media strategies across digital and offline. This role will connect consumer insights, channel planning, data and creativity to build integrated communication solutions that drive business results. You will work closely with strategy, creative, performance and analytics teams, manage end-to-end planning and serve as a key partner to clients on all integrated media matters.

Key Responsibilities

• Lead the development of integrated media strategies across digital, offline and emerging channels.
• Translate client objectives, audience insights and category dynamics into actionable communication plans.
• Develop annual/quarterly integrated plans including channel roles, consumer journeys, touchpoint mapping and budget allocation.
• Oversee campaign activation ensuring plans are executed to the highest standards acro...