We are hiring for Integrated Media Planning Group Head | Mumbai
Job Title: Integrated Media Planning Group Head
Location: Mumbai
Experience Required: 4 –7 years
Role Overview:
We are looking for an experienced and strategic Integrated Media Planning Group Head to lead end-to-end media planning across digital and traditional platforms. The ideal candidate should have strong expertise in integrated media strategy, campaign planning, audience analytics, and media optimization across multiple channels.
Platform & Tools Expertise:
Meta, Google, TV Planning, Print, BARC, YUMI, TGI
Key Responsibilities:
Develop and execute fully optimized integrated media plans to maximize reach, efficiency, and audience targeting
Lead planning across TV, Digital, Print, Connected TV, You Tube, and Meta Reach & Frequency campaigns
Build strategic media recommendations using data, audience insights, and planning tools
Collaborate with cross-functional teams including creativ...