A. Integrated Media Strategy & Content Development

• Develop and implement comprehensive communication strategies across electronic, print, and digital platforms.
• Coordinate messaging to ensure consistency of tone, branding, and content across all communication modes.
• Lead the design and production of communication materials, including brochures, banners, publications, press releases, and digital/online content.
• Maintain and upgrade the Pakistan Customs' website and social media channels.
• Ensure alignment of media campaigns with the CPRS and overall organizational goals.

B. Knowledge & Stakeholder Data Management

• Disseminate technical publications from entities such as WTO, WCO, UN/CEFACT, UNCITRAL, and others to relevant stakeholders.
• Ensure timely production and distribution of laws, tariffs, rules, and procedural guidelines for external audiences.
• Develop, maintain, and up...