Shape marketing strategies with Electronic Arts as a Hybrid Analyst in Measurement & Attribution. Analyze data to drive performance and budget decisions across Vancouver and Austin.
In this role, you will support key marketing investment decisions through accurate analyses and insights. With over two years of experience in analytics, you'll translate modeling outputs into actionable recommendations. Strong skills in SQL, R, or Python will be beneficial for this position, along with a solid understanding of statistics and regression techniques.
Key Responsibilities:
• Conduct marketing mix modeling analyses for budget allocations
• Validate outputs and deliver insights to business teams
• Combine modeling results with first-party and channel data
• Collaborate with media teams to set ROI targets
• Enhance model accuracy through experimentation roadmap
Requirements:
• Bachelor’s degree in STEM or related discipline
• 2+ years of analytics or marketing measur...