Lead, mentor, and manage Vietnam holistic UX/UI design team, ensuring high-quality design output while fostering team members' professional growth.
Create and develop the overall design strategy and frameworks, ensuring that they are in line with the business objectives, user insights, product proposition, and brand identity.
Collaborate with cross-functional teams both in Vietnam and Thailand, including business units, product managers, developers, and other stakeholders, to understand business objectives and requirements.
Lead and plan user research, including field user research, secondary research, and usability testing to understand users' mindsets, perceptions, behaviors, and preferences.
Review and provide recommendations for UX/UI wireframes that effectively communicate design concepts and interactions, incorporating information hierarchy, interaction, visual, motion, and content writing design.