About Cult - Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.
Role Overview:
This role is all about leading cult’s social media vision driving high-impact campaigns, shaping brand storytelling, and building a strong, engaged community. It combines team leadership, creative direction, and data-driven strategy to position cult as a trendsetting active lifestyle brand across platforms.
Key Responsibi...