About The Role

We are seeking a commercially driven and consumer‑centric Head of Shopper Marketing & E‑Commerce to lead the development and execution of best‑in‑class shopper activation strategies across all retail channels. The role will be responsible for driving category growth, increasing brand visibility at point of purchase, and accelerating e‑commerce performance for our biscuit portfolio, whilst understanding and tracking ROAS.

Main Responsibilities

Shopper Marketing Strategy

• Develop and lead the annual shopper marketing strategy aligned with business objectives, brand priorities, and retailer growth plans.
• Translate consumer and shopper insights into impactful retail activation programs that drive conversion, penetration, and basket growth.
• Create channel‑specific activation plans across grocery, convenience, discounters, wholesale, and emerging retail channels including online.
• Create a score card...