Head of Retention Global Fastest growing DTC brands
We are looking for a Head of Retention to lead and scale the global retention and subscription strategy for a fast-growing health and wellness brand. This is a senior, hands-on opportunity for someone passionate about lifecycle marketing, customer retention, CRM, AI-driven personalisation, and subscription growth.
The role is based in Hong Kong (relocation package)
Responsibilities Own the global retention strategy across email, SMS, push notifications, loyalty, referrals, and subscriptions Drive improvements across customer retention, LTV, churn reduction, and subscriber growth Lead lifecycle marketing campaigns, onboarding journeys, win-back flows, and personalisation strategies Use AI tools and customer insights to optimise performance and customer experience Manage retention reporting, cohort analysis, forecasting, and performance metrics Collaborate with performance marketing, product, ecommerce, and creative teams globa...