4+ years of B2B SaaS marketing experience, with meaningful time in product marketing or positioning‑led roles, ideally at a high‑growth startup or scale‑up in the Procurement software space.
Proven track record of defining category‑level positioning and competitive differentiation in complex or technical markets.
Hands‑on experience translating product capability into buyer‑relevant narratives - distilling a roadmap into messaging that resonates with a Chief Procurement Officer, or other senior enterprise sourcing and category managers.
Demonstrated ability to design and execute integrated B2B campaigns from awareness to pipeline across content, events, digital, and account‑based channels.
Strong digital marketing fundamentals across SEO, AI search visibility (LLM and answer‑engine optimisation), and Google Ads, with the analytical rigor to tie marketing to revenue, not just activity.