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Head of Product Marketing

Bloomberg Industry Group
Location 📍 Arlington, United States
Posted 📅 June 19, 2026
Work Type ⏰ Full time

Position Overview

We are seeking a Head of Product Marketing to lead and scale product marketing function in a high-growth B2B SaaS environment. This role is responsible for crafting our strategic product narrative, building buyer personas, developing a messaging framework, and driving high-impact go-to-market campaigns that fuel demand generation, pipeline growth, and customer acquisition.

What will you do:

Product Positioning & Narrative Development

Define and refine the product narrative, ensuring it aligns with market needs, customer pain points, and competitive differentiation.

Develop a persona-driven messaging house that enables sales, demand generation, and customer success teams to communicate value effectively.

Create compelling storytelling frameworks that elevate our brand and drive demand across multiple buyer segments.

Strategic Marketing Plans

Own the end-to-end strategic marketing plans for product launches and major updates, ens...

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Job Details

Employment Type
Full time
📊
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
🏠
Work Arrangement
On-site
📍
Location
Arlington, United States