Overview

Head of Lead Generation to drive high-volume, multi-country B2C lead generation campaigns focused on driver acquisition. You will lead the strategy, execution, and optimization of digital and none-digital campaigns across multiple channels to deliver consistent, high-quality driver leads that fuel the growth of our partners.

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Responsibilities

• Strategy & Planning: Design and execute scalable lead generation strategies across multiple European countries and cities.
• Campaign Execution: Manage 30+ simultaneous multi-channel campaigns, optimizing for volume, quality, and cost efficiency.
• Team Leadership: Lead and mentor a team of performance marketers, media buyers, and analysts to ensure consistent delivery.
• Data & Analytics: Monitor, analyze, and report on campaign perfo...