Flexible Work, Better Balance
Neo's customer base grew primarily through partnerships and co-branded products. The infrastructure that powered those relationships was built for that model. Now Neo is competing directly for consumer attention and retention, and the systems that personalize, automate, and measure that relationship need to be rebuilt for a different one.
This is not a lifecycle role and it's not a traditional Head of role where you manage vendors and sit in meetings. You're the one writing the scripts, connecting the APIs, building the attribution models, and setting up the experimentation frameworks that let the marketing team move fast. When something needs to get built, you build it.
There are two types of people who thrive here. Engineers who fell in love with the psychology of marketing and got tired of being three steps removed from the growth chart. And marketers who got frustrated waiting for dev tickets and starte...