Reporting To: CMO

The Head of Marketing will lead the creation of brand credibility, market visibility, and a strong demand-generation engine from inception. This role requires a strategic, hands‑on leader with expertise in luxury branding, performance marketing, and market localization, working closely with digital and design teams to deliver premium brand execution and measurable business growth.

• Act as the brand ambassador, ensuring credibility, consistency, and trust in the market.
• Position the brand as a luxury, European-inspired, design‑led developer with strong local relevance.
• Develop compelling brand narratives focused on aspiration, reliability, and long‑term value.

• Design and manage the full customer journey: Awareness → Consideration → Engagement → Conversion → Advocacy.
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