Key Job Responsibilities

• Build a resourcing plan and hire a lean team to accomplish the following objectives
• Identify the target customer for the new product category on Amazon
• Build the new brand positioning
• Generate awareness for the new category, both on Amazon and through off-Amazon channels
• Develop and execute integrated marketing campaigns (both digital and physical events) that introduce target customers to this new capability on Amazon
• Track campaign performance and iterate to drive higher efficiency
• Leverage Amazon's marketing channels and tools to drive customer discovery and engagement
• Understand and align with key partner needs to drive strategic marketing plans that work in tandem with one another
• Create collaborative marketing frameworks that amplify partner brands while building the new Amazon category
• Serve as the marketing liaison between Amazon and partner a...