Plan and execute communications and marketing campaigns across all channels (owned, earned, paid) with a key focus on achieving positive return on investment against campaign spend. Work alongside the Head of Creative Services to curate a full roll-out/adaptation of the creative across all mediums, ensuring each execution meets the creative objectives and all assets delivered on time.
Ensure high quality and consistency across all communication channels with a 360 integrated approach to delivering marketing campaigns with the objective of meeting assigned business outcomes: primarily to drive positive attendance, revenue and per capita targets.
Develop the strategy for new products/ride launches including the development of the launch marketing campaign, pricing and competitor analysis with the Strategy department.
Manage the relationship with relevant IPs, including the ownership of the approval process,...