Accelerate growth for ClerkMinutes, a SaaS platform for municipal clerks, as their Fractional Head of Growth. Drive marketing strategy from awareness to revenue and scale us to $3M ARR.
As the Fractional Head of Growth, you will own the comprehensive marketing function, accountable for revenue progression. You will lead initiatives in demand generation, trial conversions, and expansion strategies, ensuring alignment with design teams and advertising agencies. Based on metrics like MRR growth and trial-to-paid conversion rates, your objective is to effectively increase MRR while driving impactful marketing campaigns.
Key Responsibilities:
• Develop and implement full-funnel marketing strategy
• Drive awareness, demand generation, and trial conversions
• Track and analyze MRR growth and cost per acquisition
• Collaborate with design teams and external agencies
• Lead marketing efforts focused on municipal government verticals
Requirements:
• Proven track record...