LW Entertainment (LWE) is an entertainment company with musical theatre at its heart.

Founded in 1977, we exist to represent, manage, and licence the work of the most commercially successful composer of all time, Andrew Lloyd Webber. We oversee the portfolio of brands under Andrew Lloyd Webber (ALW) Musicals and collaborate with best-in-class partners to extend into traditional and non-traditional entertainment mediums, reaching existing and new audiences all around the world.

The Department

The Brand & Franchise Development Team works in close collaboration across the business and with external partners worldwide to drive the evolution and extension of brands within the Andrew Lloyd Webber Musicals portfolio. Their role encompasses devising brand and marketing strategies that reach and connect with global audiences while inspiring the next generation of fans through direct-to-consumer platforms, communications, and targeted campaigns.