Reports To: CDO

Location: Pakistan

Grade: EVP

Role Purpose

The Head of Deposits & Customer Value Proposition will lead the strategy, growth, profitability, and lifecycle management of the bank’s deposit portfolio across Consumer and SME Banking segments.

The role is responsible for developing and executing the bank’s deposit growth strategy, designing differentiated customer value propositions, driving customer acquisition and retention, improving portfolio profitability, and enhancing customer engagement through digital and branch channels.

The incumbent will own the end-to-end product and commercial management of:

• Current Accounts
• Savings Accounts
• Term Deposits
• Salary Banking
• Youth / Women / Freelancer propositions
• SME transactional and deposit products
• Segment-led bundled propositions

The role will work closely with Digital Banking...