PURPOSE OF THE ROLE The Head – Customer Marketing will define and lead the end-to-end shopper marketing vision for the Milton BU, driving conversion, visibility, and category growth be responsible for driving growth across Modern Trade, E‑Commerce, and General Trade. The role will need to liase between Brand team & channel teams to arrive at the right product mix, pricing and distribution strategies to deliver scalable, insight-led activation programs with measurable business impact. KEY RESPONSIBILITIES A. Channel Marketing Strategy Define clear channel objectives & priorities aligned to overall business strategy. Develop differentiated channel development strategies for GT, MT, and E-commerce. Establish a shopper-centric planning framework aligned to brand, category, and sales objectives Identify key shopper missions, occasions, and moments of choice across channels Lead channel-specific activation strategies including in-store visibility, promotions, displays, and digital shelf exce...