Develop and execute a comprehensive CRM strategy across the entire customer journey, from generating leads and re-engaging prospects to up-selling, cross-selling, and turning customers into brand advocates.

Optimize automated and ad-hoc customer campaigns, continuously testing and refining tactics to improve Customer Lifetime Value (CLV), repurchase rates, and referrals.

Align CRM campaigns with business goals, reducing discount dependence and enhancing product expertise through relevant, targeted, and timely communications.

Lead and mentor the CRM team, fostering collaboration, driving performance, and supporting profes...