AREAS OF RESPONSIBILITIES

Content Strategy & Planning

• Develop and implement a comprehensive content strategy aligned with the brand's ethos, marketing goals, and business objectives.

• Drive a content calendar across channels (digital, print, social, in-store) to ensure consistent storytelling and timely execution.

• Translate the brand’s unique philosophy into compelling narratives that strengthen its premium positioning.

Leadership & Team Management

• Build, mentor, and manage a team of writers and content creators.

• Foster a collaborative and innovative environment to encourage creativity and excellence within the team.

• Work closely with cross-functional teams, including visual design, marketing, design, and digital to ensure content aligns with broader brand initiatives.

Creative Direction & Execution

• Oversee the creation of high-quality, on-brand content, ...