Lead the Retail Marketing team to deliver best-in-class multi-channel activities that support the Kärcher UK Retail business vision.
Develop and translate long-term brand and category strategies (1, 3, and 5-year plans) into actionable marketing objectives across the consumer journey.
Own key external relationships, specifically leading the media agency and overseeing PR, social, and influencer briefings.
Manage the total annual marketing budget, ensuring all spend is tracked, resourced efficiently, and aligned with annual planning processes.
Collaborate with internal stakeholders, including Sales, Product Management, and Global Head Office, to ensure brand compliance and strategic alignment.