Job Description

The Head of Consumer Insight leads the organisation’s human‑centred understanding of consumers and ensures that deep, strategic insight shapes decisions across brand, portfolio, innovation and commercial strategy.

The role transforms the Insight discipline from project‑based research into a strategic, demand‑defining capability that uncovers motivations, tensions and opportunities essential for growth.

The role builds the frameworks, standards, talent and ways of working that translate research into clear, influence‑driving recommendations that define where and how the business should win.

Key Responsibilities

1. Embed Insight into Core Strategy & Decision‑Making

• Create and maintain foundational consumer understanding including Demand Spaces, segments, need states and category behaviours.
• Ensure insight meaningfully shapes category strategy, brand strategy and innovation pipelines.