Overview

CMI mission is to drive Consumer Centricity, putting insight at the heart of business decision planning by providing thought leadership and analytics on consumers, shoppers and competitors. Especially, CMI role is to:

Responsibilities

• Lead the consumer intelligence strategy for one of our beauty categories (Skin care, Make up, Hair care, Fragrance) in the country. Consumer and shopper behavioral understanding, assessment of business opportunities, consumer insight definition, methodological innovations, etc. Provide analysis and recommendations to inject consumer understanding into the group/division/brand/category’s growth strategy. Generate better understanding of the shopper journeys and the touch points that are relevant for the consumers.


• Understand the market dynamics and brands that are successful. Analyze the evolution of the markets, the sector and the competition’s activities, to inform the country busine...