Responsibilities

Own the programmatic vision and roadmap — define and execute a multi-year programmatic strategy aligned with the company's growth targets across all active markets.

Lead, develop, and scale a team of ~15 programmatic professionals, including team leads, traders, analysts, and ad ops specialists, across multiple functions.

Drive end-to-end campaign management across major DSPs including DV360, The Trade Desk, Adform, Criteo, AdRoll, and additional platforms as the stack evolves.

Champion data-driven decision-making by setting standards for reporting, analytics, and performance measurement across the team; own senior-level dashboards and KPI frameworks.

Navigate complex regulatory environments, ensuring all programmatic activity complies with advertising regulations in regulated markets (e.g. UK, Germany, Sweden, Netherlands, Spain) and adapting approaches in non-regulated markets.

Own relationships with DSPs, SSPs, data ...