Role Purpose

To build and lead company’s HORECA (Hotels, Restaurants, Catering, Cafeterias, Cloud Kitchens, Institutions) business for appliances. The role holder will be responsible for developing the go-to-market strategy, building a national sales organization, creating channel partnerships, winning key accounts, and delivering profitable revenue growth.

 Appliances adoption is growing across restaurants, hotels, institutional kitchens, catering businesses, and cloud kitchens due to energy efficiency, safety, operational consistency, and sustainability benefits. Direct sales, distributors, and key account management are the dominant routes to market in this segment.  

Key Responsibilities

 1. Business Creation & Strategy

 * Develop a 5-year HORECA growth roadmap for the company      

* Create market segme...