We are looking for a highly driven and strategic GT Retail Marketing Associate Manager to lead channel development and execution initiatives within the FMCG industry. The role is responsible for driving category growth, strengthening trade partnerships, improving in-store execution, and developing channel-specific marketing programs that support overall business objectives.

The ideal candidate has strong experience in FMCG trade marketing, general trade operations, distributor management, and consumer activation strategies, with a deep understanding of retail and route-to-market dynamics.

Key Responsibilities

Channel Strategy & Trade Marketing

• Develop and implement channel marketing strategies for the General Trade segment aligned with company sales and brand objectives.
• Create trade programs, promotional campaigns, and activation initiatives to drive sales growth and market penetration.