Job Title:

Growth & Performance Marketing Specialist

Role Overview

We are looking for a data-driven Growth & Performance Marketing Specialist to support the execution, optimization, and scaling of paid marketing campaigns.

This role will work closely with the marketing leadership team to drive lead generation, improve campaign performance, and optimize the marketing funnel across digital channels.

Key Responsibilities

Performance Marketing

- Plan, execute, and optimize paid campaigns across:
- Google Ads (Search, Display, YouTube)
- LinkedIn Ads (essential for B2B campaigns)
- Meta Ads (Facebook & Instagram)
- Manage campaigns focused on lead generation and conversions
- Conduct audience targeting, keyword planning, and A/B testing

Campaign Optimization & Analytics

- Track and optimize key performance metrics such as CPC, CPL, CTR, CPA, and conversions
- Monitor campaign performance and r...