Responsible for driving measurable growth across paid acquisition, email marketing, and marketing automation. This role supports full-funnel performance—from lead generation through retention—combining campaign execution with systems optimisation.

Key Responsibilities

• Paid Acquisition (Primary Focus)
  • Plan, build and optimise Meta Ads campaigns (lead gen, e-commerce, local service, etc.)
  • Manage campaign budgets and performance against CPL/CPA targets
  • Conduct structured A/B testing (creative, audiences, landing pages)
  • Monitor and improve ROAS, CTR, CPC and conversion rates
  • Implement and troubleshoot tracking (Meta Pixel, CAPI, GA4, GTM where required)
  • Produce clear, insight-driven performance reports
• Build and manage automated email flows (welcome, nurture, abandoned cart, re-engagement)
• Segment audiences based on behaviour and funnel stage
• Optimise ope...