User Growth & Engagement

• Develop and execute growth strategies focused on user acquisition, activation, retention, and reactivation.
• Design and manage lifecycle marketing programs across WhatsApp, SMS, and RCS channels.
• Build and optimize user journeys to improve engagement, repeat rates, and long-term retention.
• Identify user segments and create targeted communication strategies to maximize customer value.

Campaign Planning & Execution

• Conceptualize and execute integrated marketing campaigns across owned and earned channels.
• Work closely with creative, product, and business teams to launch growth initiatives and new product features.
• Manage seasonal, category, and milestone-based campaigns to drive user engagement and transaction frequency.
• Develop campaign calendars and ensure timely execution across channels.

Partnerships & Communit...