Shape the future of hiring with Ribbon as the Growth Marketing Lead. This pivotal role involves building a marketing engine for AI-powered interviewing, fostering market awareness, and generating a qualified sales pipeline.
As a founding leader, you will drive marketing efforts from inception, using your 5–8+ years of B2B SaaS experience to shape Ribbon's voice and messaging. Collaborate closely with Sales and founders to create impactful campaigns that convert awareness into revenue, and amplify thought leadership in the rapidly evolving AI interview space.
Key Responsibilities:
• Build Ribbon's marketing engine for demand generation
• Create impactful campaigns and events to generate pipeline
• Define messaging around AI interviewing and hiring trends
• Develop revenue-driving stories from customer insights
• Partner with teams to enhance messaging and performance
Requirements:
• 5–8+ years of B2B SaaS marketing experience
• Strong writing skills for com...