Drive transformative marketing as VP in a fast-paced FinTech firm. Focus on revenue-driving strategies and cross-vertical expansion while working in a hybrid role in Downtown Toronto.
As VP of Marketing, you’ll be integral to shaping our go-to-market strategy aimed at unlocking new revenue streams. Your responsibilities encompass multi-channel demand generation and enhancing brand presence across the competitive landscape. Leadership skills will be essential as you build and manage a team dedicated to achieving ambitious marketing goals.
Key Responsibilities:
• Oversee comprehensive market entry strategies
• Design strategic demand generation programs
• Advance brand positioning against legacy providers
• Lead event strategies for measurable ROI
• Collaborate on product marketing and sales enablement
Requirements:
• 8–12+ years in B2B SaaS or FinTech marketing
• 3+ years in a senior leadership role
• Successful record in demand generation
• Strong fi...