Campaign Management: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, and social media outreach.
Content Creation: Write, edit, and collaborate on engaging copy for websites, blogs, email newsletters, and social platforms.
Paid Advertising: Launch and manage optimized paid ads on platforms like Google Ads and Meta/Facebook.
Data Analytics: Measure and report the performance of all digital marketing campaigns against established KPIs using analytics tools (e.g., Google Analytics).
Optimization: Continuously test and refine ad copies, landing pages, and user funnels to improve conversion rates and ROI.
Essential Skills & Qualifications
Technical Proficiency: Familiarity with web analytics tools (Google Analytics), CMS platforms (WordPress, Shopify), and marketing automation software.