APP STORE OPTIMIZATION

• Own all store listing metadata across iOS and Google Play: titles, descriptions, keyword fields, and changelogs.
• Conduct keyword research, gap analysis, and ranking tracking (App-Tweak, Sensor Tower, AppStore Spy, Mobile Action, or equivalent).
• Plan and execute A/B tests on store creatives, icons, screenshots, feature graphics, and preview videos.
• Report weekly on ASO metrics: keyword rankings, impressions, CVR, install volume by source, and ratings.
• Manage store listing localization across priority markets.
• Align listing updates with game events, version releases, and UA pushes.
• Run competitive ASO audits and share findings with the UA lead and product team.
• Document all ASO experiments, changes, and results.

USER ACQUISITION

• Support UA managers with data pulls, performance reporting, and post-analysis across Meta, Google UAC, TikTok, and A...