Develop and implement the brand strategies & plan to grow the business and identify opportunities to expand sales and productivity of assigned department.
Analyze market and develop effective marketing strategy/plan to grow the business and identify opportunities to expand sales and productivity of assigned product. Develop and implement marketing program in collaboration with sales team to achieve sales target.
Create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbooks with high quality to enhance brand equity and messaging
Lead to build and maintain professional relationship with KOLs through advisory meeting, sponsorship, site visit and attendance at key congress. Utilize KOLs to drive marketing message and brand noise for demand creation.
Responsible for A&P budget management and efficiency evaluation.