Position Overview
Overview
Position Summary:
Under the direction of the department Director oversees the day to day management of the marketing staff for the product line. Prepares strategic marketing activities and programs for all supported products. Provides marketing assistance and support to affiliates, distributors and customers.
Responsibilities
Key Accountabilities:
Prepares and works with marketing teams on marketing programs for assigned product line.Contributes, through the marketing staff, to planning and creation of advertising and promotional materials and technical information.Promotes, through the marketing staff, the generation of technical publications on products and applications.Provides and oversees the analysis of competitive products, pricing, selling techniques.Provides and oversees market research to define and assess opportunities for new products.Stay in...