Group Digital Marketing Executive – Paid Media, SEO & AEO

The Pickering Group is a family‑owned, UK‑based electronics manufacturer established in 1968, specialising in high‑quality switching, simulation, and relay products for aerospace, automotive, and defence industries. The role supports the company’s online growth by planning, delivering, monitoring and optimising digital marketing activities, focusing on lead generation, search visibility, paid media performance and effective content across search engines and AI‑driven platforms.

Responsibilities

• Plan, manage and optimise paid advertising campaigns across Google Ads and LinkedIn Ads.
• Monitor campaign performance, budgets, conversions, ROI and lead quality; recommend improvements.
• Support SEO and AEO initiatives, including website optimisation, metadata, site structure, indexing and content performance; enhance AI‑search visibility.
• Create and optimise landing pages, websit...