About SPRBA:
SPRBA is one of thirteen Business Improvement Area’s (BIA’s) in Edmonton. BIA’s are tasked with enhancing economic development within their boundaries, and do so via a formal association, where businesses pool their resources towards targeted area beautification, cleanliness initiatives, and marketing campaigns. Our organization represents the needs of over 550 local businesses, promoting Stony Plain Road as Edmonton’s next up-and-coming Main Street.

Holiday Gift Guide – Campaign Details

The HGG is our primary holiday marketing initiative, meant to highlight the variety of services and products available from over 550 local businesses on or near Stony Plain Road. Traditionally printed on newsprint and distributed to upwards of 15,000 local area mailboxes via Canada Post, the 2025 Canada Post labour disruptions have required us to envision this promotional initiative as a digital book. This change in format requires a shift in how we a...